As many of you probably know, Moz laid off 28% of its full-time employees. Including me. Including not just my fellow community managers, but many of my closest colleagues, from developers to office managers.
The story of Dream Job 1.0
What many people likely don’t know is that working at Moz was my dream job. Back in 2006/07, I discovered the e-commerce site I worked on really needed this thing called SEO. I stumbled upon then SEOmoz’s blog and the well-loved Beginner’s Guide to SEO. I dug in. Everyone on the blog seemed so smart , and little did I know that most of them were in the same boat as me, figuring this stuff out. When I started looking for a new job, I thought “wow, it’d be so cool to work at Moz.”
I spent the next two years knocking on various Moz doors. Sure, I applied some other places — but nothing much panned out. Height of the recession and all. Then I landed an interview with Moz in their cramped offices above the Elysian Brewery as they prepared to move to their first Downtown Seattle location. I interviewed with Adam Feldstein and a couple other folks. I was elated to be given the opportunity.
Spoiler alert: I wasn’t hired. Adam told me I wasn’t quite the right fit job-wise, but he thought I’d make a great Mozzer. He encouraged me to apply again.
Most people don’t try again. But I did. For another role on Adam’s team, which I only made it to a phone interview.
Okay, I’d tried. It didn’t work. Instead, I co-founded an all-volunteer nonprofit called GeekGirlCon. I kept reading, learning, and even bravely answering some Moz Q&A questions.
This newfangled social network called G+ launched, and I poked around on it a bit. Followed this guy Rand Fishkin, seemed kind of cool. (Obviously, I knew who he was.) He posted about this hard-to-fill, ridiculous role called Community Attaché. This person needed to have both community building skills and enough SEO chops to help community members. When I was read the description, I thought “holy mother of god, that’s actually a job I’m super qualified for.” Rand asked applicants to email him directly.
I nervous, late-night typed out an email cover letter to Rand. I made some jokes, talked about my skill set, how I loved the community, how I was working to put on this GeekGirlCon convention (outcome TBD at the time), and read it over 100 times. I was sure I’d call him “Fishking,” which to this day, I always type out and then hit the backspace. Continue reading