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Erica McGillivray is snarky feminist geek, president of GeekGirlCon, & a community attaché specializing in SEO & social media.
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Monthly Archives: July 2008
Delicious: New Look, Same Excellent Functions
Social bookmarking tool Delicious got a makeover. It’s a little louder than I expected, considering Delicious had a very stripped down original interface. But they are owned by Yahoo now. I love the little gray arrows around the tags. This … Continue reading
Web Design: A Little About This Portfolio
I realized today that I never wrote about post about making this web site. Obviously, every designer worth her/his grain of salt is going to have an online portfolio. My original one was not me. While I consider myself to … Continue reading
The Green Pope, not a new superhero movie
Pope Benedict XVI said Thursday that mankind’s “insatiable consumption” has scarred the Earth and squandered its resources, telling followers that taking care of the planet is vital to humanity. You can read the rest of the article here. I think … Continue reading
Flickr Or Not
I’ve been considering upgrading my Flickr account. Upgrading lets me make as many folders for pictures I want and lets me upload more than the current free monthly allotment. For me, it’s not so much the allotment, but the folders. … Continue reading
Prosumer Goals: Analyzing the Walk
I want to put my words into actions and make prosumer goals. Things that I care about include supporting local businesses, supporting small businesses, buying products which last, buying online to support my industry, and buying “healthy” products for both … Continue reading
Social Media Resists the Market
Synecdochic writes Why Monetizing Social Media Through Advertising Is Doomed To Failure and I tend to largely agree with her. (Her write-up is very layperson friendly for those not in e-commerce or social media.) The only point I disagree on … Continue reading
Posted in marketing, prosumer
Tagged links to the conversation, marketing in the 21st century, web 2.0, work processes
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A Little Fun in the Summer
Spring and summer always put me in the mood to clean. I know, cliche. I clean out my closet, my computer files, and whatever else ends up in my warpath. A few years, some friends of mine and I got … Continue reading
One of Those Days
I’m having one of those where I feel light-years behind in web development and like I’m not going anywhere. So I wrote a haiku about Donna Noble, who’s by far my favorite companion on Dr. Who. We have similar self-worth … Continue reading
Free Shipping, Even If You’re a Beaver
There are lots of theories and data on how free shipping effects e-commerce sales. The only constant is that the faster an item ships to a customer, the happier s/he is and that offering free shipping often affects sales in … Continue reading
Posted in marketing, prosumer, writing
Tagged free shipping, marketing in the 21st century, prosumer
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Give Me Wal-Mart or Give Me Death? Death: Life as a Prosumer and a Prosumer Marketer.
A friend recently linked an article, Identifying, Knowing and Retaining Your Customers, which talks about marketing towards the prosumer, not the consumer. The person who cares about what s/he’s buying, how its impacted the Earth, where it comes from, the … Continue reading