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Erica McGillivray is snarky feminist geek, president of GeekGirlCon, & a community attaché specializing in SEO & social media.
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Category Archives: writing
“At Least I Don’t Beat You.” Making a Prosumer Workplace
Growing up, my father was not always the nicest person and had a tendency to be emotionally abusive. I was an ornery child who liked to point out this behavior when it happened, or at least, complain about it to … Continue reading
Posted in prosumer, work processes, writing
Tagged prosumer, work processes, writing
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No Dogs in the Grocery Store
A month ago, I was standing in Safeway, buying my tofu and potato chips, and a woman walked in carrying her lapdog. Freshly bronzened and wearing track shorts, I guessed that she was a high schooler. I glared at her. … Continue reading
Free Shipping, Even If You’re a Beaver
There are lots of theories and data on how free shipping effects e-commerce sales. The only constant is that the faster an item ships to a customer, the happier s/he is and that offering free shipping often affects sales in … Continue reading
Posted in marketing, prosumer, writing
Tagged free shipping, marketing in the 21st century, prosumer
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Give Me Wal-Mart or Give Me Death? Death: Life as a Prosumer and a Prosumer Marketer.
A friend recently linked an article, Identifying, Knowing and Retaining Your Customers, which talks about marketing towards the prosumer, not the consumer. The person who cares about what s/he’s buying, how its impacted the Earth, where it comes from, the … Continue reading