Category Archives: prosumer

Free Shipping, Even If You’re a Beaver

Posted on July 17, 2008 by Erica

There are lots of theories and data on how free shipping effects e-commerce sales. The only constant is that the faster an item ships to a customer, the happier s/he is and that offering free shipping often affects sales in … Continue reading →

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Give Me Wal-Mart or Give Me Death? Death: Life as a Prosumer and a Prosumer Marketer.

Posted on July 16, 2008 by Erica

A friend recently linked an article, Identifying, Knowing and Retaining Your Customers, which talks about marketing towards the prosumer, not the consumer. The person who cares about what s/he’s buying, how its impacted the Earth, where it comes from, the … Continue reading →

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Baby Shit

Posted on July 11, 2008 by Erica

The subject isn’t pretty. It isn’t new. And it’s always there. Garbage and more garbage, just piling up. I grew up down the street from a landfill, which sounds so much better than a hole in the ground where people dump … Continue reading →

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